So, you’ve got great products. And you’re introducing them to a steady stream of prospects who could benefit from them. But these potential customers are still not buying. What gives?
The answer is usually hidden in the unique sales message of your direct mail or internet copywriting. And, can ALWAYS be found by taking a closer look at your prospects.
Let's face it. Your prospects are quite skeptical these days. Who can blame them? They are being bombarded with product offers at every turn. And many of these products could truly make a difference for them. Especially yours!
But, your prospects are holding on to their wallets tighter than ever. And, they resist adding another product to the growing pile on their countertop or book shelf, in their refrigerator or cupboard? However, their problems loom large, and they want solutions. Essentially telling you they really DO want to buy. They just DON’T want to be sold.
That’s where a competent natural health or self-help copywriter can make a difference.
As a marketing solutions expert, my job is simple (but not easy). I study your prospects inside and out. Identify a serious problem they face. Show them how distracting, discouraging, frustrating, painful it is. I wonder out loud how they even survive their day. They wonder if they’ll ever find the answer they’re looking for.
Then, I strategically and purposefully position your product as the solution to their problem. And because your product does exactly as you promise, and intend, you now have a customer for life. Who keeps coming back, looking for solutions to new problems. At Ascend Marketing Solutions, we call that “Marketing Magic”. There's a simple reason why you should hire us to add a bit of that magic to your marketing copy, because...
I AM Your Prospect
You see, I love introducing people to life-changing products. I’ve spent the past 20 years devouring self-help and natural health products… and I know what a huge difference they’ve made in my life. That drives me to discover your prospect’s core buying emotion and convert them into your newest customer.
Put me to work as your go-to natural health or self-help copywriter and take advantage of my vast experience studying, researching, and digesting self-improvement and health products… products just like yours!
Here’s a just sampling of the countless SELF-HELP informational and physical products I’ve dissected the past two decades:
- The Psychology of Achievement – Brian Tracy
- The 7 Habits of Highly Effective People – Stephen Covey
- The Science of Personal Achievement – Napoleon Hill
- The Power to Influence – Paul McKenna & Michael Breen
- The Strangest Secret – Earl Nightingale
- Personal Power – Anthony Robbins
- Raising Positive Kids in a Negative World – Zig Ziglar
- And countless others!
- The Holy Bible - The New American Bible; New International Version
- A Course in Miracles – Kenneth Wapnick w/ Helen Schucman
- Self-Mastery – Dick Sutphen
- Sanctuary: The Path To Consciousness – Stephen Lewis & Evan Slawson
- The Highest Level of Enlightenment – David Hawkins
- Conversations with God – Neale Donald Walsch
- Numerous audio books on meditation, yoga, and relaxation therapies.
- As well as countless titles from Abraham, James Ray, Wayne Dyer, Deepak Chopra, Eckhart Tolle, and many more!
- Transforming Debt into Wealth – John Cummuta
- Rich Dad’s Cash Flow Quadrant – Robert Kiyosaki
- Think Big and Kick Ass – Donald Trump & Bill Zanker
- The One Minute Entrepreneur – Ken Blanchard & Don Hutson w/ Ethan Willis
- Start Late, Finish Rich – David Bach
- And numerous other audio and book titles!
Health and Fitness
- Countless books & audios revealing natural home remedies and alternative treatments for a variety of health problems
- Natural health and nutritional supplements for overall wellness and disease prevention
- Numerous wellness systems for high performance physical fitness
“We Help You Help People”
Let’s face it. The #1 goal of your marketing copy is to create sales. To persuade your prospective customers to buy your solutions to their problems. It’s why you’re in business. But frankly, that’s not why I want to help you. Surprised?
Forgive me for being old school. But I believe serving others trumps any and all self-interests. In fact, serving others with unparalleled passion to help them improve their lives will ultimately earn their trust… and consequently their business!
Zig Ziglar said it best… “You can have everything you want in life if you just help enough others get what they want.”
Therefore, one could argue that helping others IS in our best interest. Which means OUR goal is to... "serve others while creating sales".
So if you're considering launching a new product… or looking to revive a struggling product… using either direct mail or online copywriting… let me help you boost revenue and experience higher profit margins by:
- Crafting great sales copy to get your products into the hands of folks who want and need them
- Showing your prospects how you can solve their problems
- Turning your first-time customers into lifetime buyers
After all, Ascend Marketing Solutions is not just another copywriting service. We truly mean it when we say it is our primary mission, and great pleasure, to "help you help people".
A necessary goal for any natural health or self-help copywriter, wouldn't you agree?
As always, make it a great day, and thanks for stopping by!