The 4 U’s of Marketing Copy That Gets Your Prospect’s Attention

The 4 U’s…probably the most talked about method in marketing to grab a prospect’s attention.

And rightly so.

Natural health and self-help marketers know they have but a few seconds before a visitor decides to continue reading…or click away, never to return.

Whether a one-page opt-in offer…a 12-page sales promotion…or your website’s home page, that’s not a lot of time. What can you possible say in just a few words—a few short seconds—that will capture your prospect’s attention?

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