How to Write a Creative Brief (Part One – Your Business)

Success Starts HereWe’ve said it before—when it comes to your self-help or natural health business—no one knows it better than you do.

Whether it’s an immediate goal or a vision for your future…strengths and weaknesses…industry trends…target audience…and more—these are what you eat, sleep, and breathe week in and week out as you prepare for and execute your next marketing campaign.

Despite your proven ‘superhero’ status, you cannot—nor would you want to—go it alone. Yet as you assemble a marketing team or enlist the help of an outside ad agency, you know it’s important to help them understand the objectives of your new promotion.

Of course, the success of your project depends on

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