In Part One of this series on How to Write a Creative Brief—The Nature of Your Business—you learned how to spell out for your project team a bit about your business. That way, your creative team can better understand how your current project goals fit in with your overall business vision.
A side benefit of defining your business and project objectives for your team is that they will learn to grow more independent—requiring less of your time—as they start to see the big picture objectives project after project.
Again, it’s not necessary to include all these bullets in each brief. However, the more thorough your brief…the clearer your expectations…and the greater your chance of creating a winning promotion or engaging content.
Now, in part two of the series,