How to Write a Creative Brief (Part Three – Your Unique Product or Service)

USPIn Part One of this series on How to Write a Creative Brief, you discovered why it’s important to explain to your project team a bit about your overall business goals.

In Part Two of this series, you learned which project details to share with your team that will help them create better deliverables…and bigger profits.

Now, in part three of the series, we’ll dig into the details of your unique product or service. Your project team will use these details to create a marketing message that grabs your prospect’s attention…engages their emotional hot buttons…and compels them to take a defined action.

With that, here’s…

Read more