How to Write a Creative Brief (Part Four – Your Target Audience)

AudienceIn previous posts, we talked about using a creative brief to communicate basic business information and project expectations to your marketing team.

That way, your promotions will perform better in the marketplace, because key players will be on the same page and better equipped to contribute effectively to the promotion.

In Part One of this series, we covered the Nature of Your Business. In part two, we discussed Your Project Details. And in part three, we talked about Your Product or Service.

Now, in part four of how to write a creative brief,

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