5 Simple Techniques for Writing Clear Copy

Crystal ClearMost successful online marketers know that the modern web searcher has the attention span of a gnat.

Not convinced? Consider this.

According to ad data from Chartbeat CEO Tony Haile, you have just 15 seconds to capture the average reader’s attention. And this statistic has held steady for about a decade.

In short, you have very little time to grab your audience’s attention. And, these metrics are similar for both content and sales copy…or whether it’s dispensed online, through email, or in direct mail pieces.

Writing clear copy…the secret weapon for all marketing messages

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