Google and other search engines love relevancy.
They use it to rank web pages and website copy. In fact, many SEO experts agree that relevancy is the easy part in understanding how you rank online.
As web searchers sift through millions of pages to find the information they need and want, Google insists on giving them the best possible user experience and outcome. Which means when visitors arrive, you had better make sure that what you’re talking about—or selling—is exactly what they’re looking for.