Do you constantly analyze your email marketing campaign stats?
You should. Knowing your open rates, click-through rates, bounces, spam complaints, and more is the only reliable way to gauge whether your campaigns are getting more effective…or quickly becoming a waste of your marketing budget.
If email marketing success eludes you—or you feel it’s just too much work—don’t throw in the towel on your list just yet. Because you’ll be happy to know, email still outperforms every other marketing channel by returning more for every dollar spent on it.