5 Easy Ways to Master Conversational Writing

Friends TalkingWhat’s the purpose of your marketing copy?

That’s right. To convert readers into customers.

How about your editorial content?

Yep…to build a relationship with your reader. To essentially warm them up to your sales message. That way, by the time you make them an offer, they’re eager to consider it.

To be clear, your sales copy must be a continuation of that relationship-building effort.

Thus, you must

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