What’s the purpose of the headline?
That’s right…to grab your reader’s attention. Without that, there’s no point in wasting time on the remainder of your sales letter or other copy.
However, once you’ve mastered how to create a compelling headline, learning how to write a strong sales letter lead that gets your reader’s attention is the single most important part of your marketing message.
You see, the power of a winning lead is that it creates a personal bond with your reader. Without that emotional connection to your core message, you cannot sufficiently motivate your reader to hang around long enough to hear your offer.