Smart marketers know online customer reviews—both good and bad—impact revenue.
Just how much? Depends on whether you provide good or bad customer service. And, whether you resolve purchasing concerns quickly and to the satisfaction of your customer.
But before you start worrying about how your customers view you—and what they say about you online—based on how well you treat them, we wanted to give you some pointers on how you can make the most of online consumer reviews about your business.