Why You Should Care About Online Customer Reviews

Frustrating Phone CallSmart marketers know online customer reviews—both good and bad—impact revenue.

Just how much? Depends on whether you provide good or bad customer service. And, whether you resolve purchasing concerns quickly and to the satisfaction of your customer.

But before you start worrying about how your customers view you—and what they say about you online—based on how well you treat them, we wanted to give you some pointers on how you can make the most of online consumer reviews about your business.

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Peer Review Process Boosts Sales Promotions

Thumbs UpThe peer review process…if you haven’t heard of it, you’re not alone.

In fact, few online marketers use what is perhaps the single easiest method for determining the success or failure of any marketing promotion…long before they ever go ‘live’.

The Peer Review process is a concept of Michael Masterson and the team at American Writers & Artists Inc. (AWAI). AWAI is the world’s premier authority on developing top-notch copywriters for the direct-response industry.

The purpose of the peer review process

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