Long Copy vs. Short Copy: Which Converts Better?

SecretWhen it comes to long copy vs. short copy…long copy wins every time.

It’s the “dirty little secret” of today’s most successful direct response marketers. And, one of the most highly contested debates in marketing. Has been for decades.

The sticking point for most marketers has always been cost. Of course, in print advertising and direct mail campaigns, the cost difference of implementing longer promotions versus shorter ones is significant.

For example,

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