7 Tips for Writing More Effective Space Ads

Newspaper AdsWriting successful space ads is harder than you think.

Yet, you see them everywhere. In newspapers, brochures, phone books, magazines, and email newsletters…online in Facebook and Google ad campaigns…and more.

And in the world of direct-response marketing, their ability to generate new leads or sales is critical to your business.

Yet, if you struggle getting, nurturing, or converting leads from yours, there’s a good reason…

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3 Easy Ways to Turn Features into Benefits

ChainTurn features into benefits…it’s the direct-response industry’s best-kept secret for boosting sales.

In fact, marketers who write about the deeper benefits sell more product and services.

Why features aren’t enough

When it comes to selling, simply listing your product’s features just isn’t compelling enough.

You see, features are the raw, unique characteristics about your product. Typically, they are the ‘physical’ attributes that make up a product.

For example, if you’re selling a vitamin E supplement, a list of features could include the following:

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