How to Write Bullet Points That Tease, Engage, and Persuade

how to write bullet pointsLearning how to write bullet points…it’s one of the most effective ways to get any idea across to your reader.

They help a writer articulate a particular—sometimes even complicated—concept in a clear, concise, compelling manner.

But bullets aren’t meant to “dumb-down a concept. Instead, they are designed to break up complex ideas into easily-digestible chunks.

In essence, they help the writer summarize or highlight a specific big idea.

In most cases, this “summary” shouldn’t give it all away. It should only tell

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7 Tips for Writing More Effective Space Ads

Newspaper AdsWriting successful space ads is harder than you think.

Yet, you see them everywhere. In newspapers, brochures, phone books, magazines, and email newsletters…online in Facebook and Google ad campaigns…and more.

And in the world of direct-response marketing, their ability to generate new leads or sales is critical to your business.

Yet, if you struggle getting, nurturing, or converting leads from yours, there’s a good reason…

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3 Easy Ways to Turn Features into Benefits

ChainTurn features into benefits…it’s the direct-response industry’s best-kept secret for boosting sales.

In fact, marketers who write about the deeper benefits sell more product and services.

Why features aren’t enough

When it comes to selling, simply listing your product’s features just isn’t compelling enough.

You see, features are the raw, unique characteristics about your product. Typically, they are the ‘physical’ attributes that make up a product.

For example, if you’re selling a vitamin E supplement, a list of features could include the following:

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Long Copy vs. Short Copy: Which Converts Better?

SecretWhen it comes to long copy vs. short copy…long copy wins every time.

It’s the “dirty little secret” of today’s most successful direct response marketers. And, one of the most highly contested debates in marketing. Has been for decades.

The sticking point for most marketers has always been cost. Of course, in print advertising and direct mail campaigns, the cost difference of implementing longer promotions versus shorter ones is significant.

For example,

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Peer Review Process Boosts Sales Promotions

Thumbs UpThe peer review process…if you haven’t heard of it, you’re not alone.

In fact, few online marketers use what is perhaps the single easiest method for determining the success or failure of any marketing promotion…long before they ever go ‘live’.

The Peer Review process is a concept of Michael Masterson and the team at American Writers & Artists Inc. (AWAI). AWAI is the world’s premier authority on developing top-notch copywriters for the direct-response industry.

The purpose of the peer review process

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