Why Use a Copywriter: 7 Compelling Reasons for Using a Professional Copywriter to Create Your Next Marketing Communication

TractionFor some business owners, creating marketing messages is easy and profitable.

If that’s you, chances are, you have your own in-house professional copywriters. Or, you hire out your writing to top-notch freelancers.

Because you’ve already experienced the value of using a professional copywriter, you know it’s one of the quickest and easiest ways to generate new, high quality leads, and to convert those leads into customers who buy more…buy more often…and buy at higher prices.

But you don’t want just any copywriter.

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Why You Should Care About Online Customer Reviews

Frustrating Phone CallSmart marketers know online customer reviews—both good and bad—impact revenue.

Just how much? Depends on whether you provide good or bad customer service. And, whether you resolve purchasing concerns quickly and to the satisfaction of your customer.

But before you start worrying about how your customers view you—and what they say about you online—based on how well you treat them, we wanted to give you some pointers on how you can make the most of online consumer reviews about your business.

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The Biggest Marketing Mistake Small Businesses Still Make Online

Offer free information to build a relationshipOnline marketing is easy.

Or at least, the concept for converting your ideal prospect into a paying customer is.

Not so sure?

Well, consider that the hard work is already done. You heard that right. Because a formula for “more profitable selling online” has already been established. It’s proven. It’s effective. It works every time it’s tried. It’s called the Agora Model for online marketing. In fact, I’ve written on the subject before.

In a nutshell, the Agora Model says…

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7 Simple and Proven Tips to Maximize Email Campaigns

EmailDo you constantly analyze your email marketing campaign stats?

You should. Knowing your open rates, click-through rates, bounces, spam complaints, and more is the only reliable way to gauge whether your campaigns are getting more effective…or quickly becoming a waste of your marketing budget.

If email marketing success eludes you—or you feel it’s just too much work—don’t throw in the towel on your list just yet. Because you’ll be happy to know, email still outperforms every other marketing channel by returning more for every dollar spent on it.

When attempting to maximize email campaigns, should I use open rates to gauge my success?

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How to Write a Creative Brief (Part Four – Your Target Audience)

AudienceIn previous posts, we talked about using a creative brief to communicate basic business information and project expectations to your marketing team.

That way, your promotions will perform better in the marketplace, because key players will be on the same page and better equipped to contribute effectively to the promotion.

In Part One of this series, we covered the Nature of Your Business. In part two, we discussed Your Project Details. And in part three, we talked about Your Product or Service.

Now, in part four of how to write a creative brief,

Read moreHow to Write a Creative Brief (Part Four – Your Target Audience)